Because nothing changes, if nothing changes.


YOGH® solid cosmetics are for those of you who seek uncompromising efficacy and naturalness without generating waste. At YOGH, we pioneer а new, solid format of high-performing, ecological personal care, and bring first-to-market formulations using proven ingredients that deliver results.


It is ironic that the cosmetics industry, created to clean and care for our skin and hair, is one of the major environmental polluters. YOGH® cosmetics are a real way to make a humble contribution to alleviating the environmental challenges of our time - we as manufacturer, and you - as consumer.


Every year, some 80 billion plastic bottles from shampoo, conditioner and shower gel are discarded in the world. They travel to recycling factories from where they are usually shipped to developing countries, left to chance or buried in landfills. Only 9% of the world's plastic is recycled, and millions of tons a year end up in the oceans due to improper processing. The problem is that plastic does not degrade over time, but breaks down into micro-particles that have penetrated into the deepest parts of the oceans.

YOGH® is 100% plastic-free.


Conventional beauty products contain up to 65% water, with shampoos and wash gels ringing in close to 80%. Water scarcity is expected to affect two-thirds of the global population by 2025, so water conservation is crucial.

Why pay for the water in diluted products? 

Formulated for rapid rinsing, YOGH® products require much less water than liquid ones, and last 5 times longer.


1. MINIMALISM - For us this means that our products should achieve more with less. Fewer ingredients in higher concentrations help the skin and hair to self-restore, and reduce the risk of irritations. Minimalism is also a lifestyle. By stripping out the things we don’t need in life, we are more able to appreciate the things we have consciously chosen to keep. We apply minimalism in our formulations, manufacturing and aesthetic.

Each YOGH® product contains max. 10 ingredients.

2. DURABILITY - Creating products that last longer helps our customers get maximum value for their money. It also breaks the overconsumption model - buying less pollutes less. 

YOGH® is formulated to last 5 times longer than its liquid equivalents.

3. NATURALNESS - We believe that truly natural cosmetics are better for our skin and hair than synthetic ones. Our formulas combine natural ingredients with proven efficacy for skin and hair: pure plant and essential oils, natural origin surfactants, botanical extracts and superfoods.

  YOGH®  is free of thickeners, petroleum derivatives, preservatives, phthalates, silicones, GMOs, synthetic fragrance and colorants.