“Natural clean soap” means “made without bad ingredients”. To us, that’s a basic minimum standard. We are a 100% natural, cruelty-free body-care brand taking “clean” and “natural” to another level through a proprietary mix of quality plant oils (no palm oil), fresh full-fat yoghurt and essential oils.


Bulgaria is the motherland of live yoghurt – the super food with active bacterial culture. Even the bacteria that turn milk into yoghurt bear their native country’s name: Lactobacillus bulgaricus.

Rich in minerals, vitamins, alpha-hydroxy acids and good fats, yoghurt boasts serious health and skin benefits – moisturising and naturally exfoliating.

We add fresh, full-fat yoghurt in order to preserve its properties, without saponifying its good fats. That leaves them free to nourish the skin, enhancing the moisturising effect of the natural glycerine, generated by the saponification of the plant oils.


YOGHSOAP® contains only 7 ingredients – all of them edible and natural, but one stands out as a super-food. Each serves a purpose: the yoghurt and plant oils to cleanse and hydrate; the essential oils to uplift, energise or relax and bring sensory pleasure during the shower.

We have stripped out ingredients that do nothing for our skin like thickeners, hardeners, foaming agents, stabilisers, synthetic fragrance, artificial colorants, texture modifiers, and others.

Made by hand with our “extra”-cold method without heating or melting the oils, which retains the natural oils’ skin benefiting properties. We pour the yoghurt fresh. Its good fats and the abundant natural glycerin generated by the saponification process, guarantee our soaps’ tangible hydrating power.

Naturally cured for 4 weeks to reach optimal mildness, our bars only get better with time.


Glycerine is available naturally in vegetable oils and is the by-product of soap-making. It can be found in many beauty products because of its moisture-locking properties. Glycerine attracts moisture from the epidermis and the environment to the surface layers of the skin. Apart from moisturising, it also has cleansing, lubricating and soothing properties. Glycerine is well-known to be very beneficial for skin and hair.

YOGHSOAP® hydrates the skin thanks to its high content of glycerin, which the saponified oils release naturally.


Palm oil is the cheapest, most readily available ingredient for soap-making. But its farming has led to the destruction of forests that sustain endangered species or caused environmental pollution. That's why we excluded it from our formulations, as well as our desire to select higher quality oils for a top-quality product.