YOGHSOAP® is a Bulgarian bath and body-care brand, passionate about simplifying everyday personal care routine with just a few multi-tasking products using higher concentrations of fewer ingredients, found naturally in nature and healthy foods.

We founded YOGHSOAP® because we couldn’t find a bath and body-care brand that was 100% natural, effective and fun as product range, ingredients and concept. One that helps people solve their dry skin and irritation issues with fewer top-quality products at an affordable price.

We are also angry about the abuse of the term “natural” and “organic” by most mainstream brands who are shifting their focus to those categories not because they believe in them, but because of consumer demand. And they are misleading consumers in the process.

We hand-make our products ethically, locally, without outsourcing, soap noodles, melt-and-pour bases and other generics.

We are a self-financed family start-up. Our clients are our sole investors, our toughest critics, and our greatest cheerleaders.